Cadbury | Share the Joy | Hong Kong

To announce new packaging launch, the brand will be airing its ‘Eyebrows’ commercial - originally developed in the UK - in Hong Kong. The commercial has built a significant fan base in the UK, with imitators presenting their own version of the ad on YouTube. Cadbury is reportedly hoping to bring the same buzz to the Hong Kong community.

Espousing the chocolate brand’s ‘Share the Joy’ philosophy, the TV commercial features two quirky children amusing themselves during a break.

The launch of the slide-out tray and re-sealable design is designed to make pocketing and sharing the chocolate easier.



Credits:
Project Eyebrows
Client Cadbury Hong Kong
Creative agency Fallon, London
Executive creative director Richard Flintham
Creative directors Chris Bovill, John Allison
Art director Nils-Petter Lovgren
Copywriter Nils-Petter Lovgren
Agency producer Olivia Chalk
Production company MJZ, London
Director Tom Kuntz
Executive producer Debbie Turner
Producer Suza Horvat
Director of photographer Mattias Montero
Editor Steve Gandolphini
Post-production The Mill
Audio post-production Zoo/Jungle
Exposure Television