Emily Tan
Mar 7, 2012

Broadcasters line up live sports programming around Asia-Pacific

ASIA-PACIFIC - While broadcasters bid for ICC rights in Australia, SBS will be airing UEFA Euro 2012 down under. Meanwhile, Star Sports has launched a regional racquet programme, and GMA News in the Philippines will broadcast the ASEAN basketball league.

Broadcasters line up live sports programming around Asia-Pacific

ICC Cricket content bid in Australia

The International Cricket Council broadcast rights tender bid is due this Friday. ESPN Star Sports  issued its tender at the end of January and the incumbent broadcasters for this event are Fox Sports and Channel Nine. 

The events up for bid include the ICC U-19 Cricket World Cup, which will be held in Australia this August and the ICC Cricket World Cup, to be held in Australia in 2015. 

So far the interest has been strong, commented Anurag Dahiya, senior vice-president, corporate development and cricket rights. 

SBS to broadcast UEFA Euro 2012 in Australia

SBS Australia has secured free-to-air TV broadcast rights for the UEFA Euro 2012 and will be screening eight matches, including four live finals including the final on 2 July. 

The show will be hosted by The World Game's Les Murray and David Basheer with analysis from Craig Foster and David Zdrillic. Martin Tyler will provide commentary for all eight games, while SBS reporter Vitor Sobral will be on the ground in Poland and Ukraine. 

SBS will also stream the live matches online and provide live scores, news, results and video highlights. 

ESPN Star Sports launches racquet programme

On 29 February, ESPN Star Sports debuted a new racquet-sports programme, Smash, which features weekly coverage of badminton, table tennis, squash and tennis. The 30-minute show is targeted at the Asian passion for racquet sports. 
 
The show airs Wednesdays at 10.30 pm Singapore time on Star Sports across Asia, except in India where it airs at 10 pm local time and Taiwan, where it's scheduled for 8 pm on Friday nights. 
 
GMA News International TV secures rights to Asean Basketball League 2012
 
Filipino news broadcaster GMA Network has acquired the rights to broadcast the Asean Basketball League 2012 on its international channel, GMA News International TV. 
 
The first season will air on weekends starting 17 March in the Philippines, Australia, Japan, Guam and the Middle East.
Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

16 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

16 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch