Racheal Lee
Jan 15, 2014

Bonsey Design, The Jaden Group form digital agency in Singapore

SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.

From left: Posavac, Bonsey and Robertson
From left: Posavac, Bonsey and Robertson

With headquarters in Singapore, the new agency plans to focus on the Southeast Asian market and offer integrated experiences for brands across digital platforms.

Bonsey Jaden examines a brand’s strategy before implementing digital tactics to develop an authentic relationship between brands and consumers, claims CEO Daniel Posavac.

“Digital is the first touchpoint for most consumers in getting to know a brand, and it is important to have a digital strategy from the brand’s perspective, rather than the communication’s perspective,” he said.

Incorporated in October, Bonsey Jaden has five employees. It is led by co-founders of The Jaden Group, Posavac and managing director Nic Robertson, who have since relocated to Singapore.

Bonsey Jaden has already secured several clients, including TV production company Imagine Group and bespoke tailor Victor York in Singapore. It will focus on corporate and entertainment clients in Asia.

Imagine Group produces shows such as The Contender Asia, Biggest Loser Asia and The Apartment Series.

Jonathan Bonsey, director at Bonsey Jaden, noted that digital campaigns that go along with the brand strategy provide sustainability for communications between consumers and brands.

Bonsey is also the creative and managing director of Bonsey Design. With offices in Malaysia, the Philippines and Indonesia, its clients include P&G, Maybank and Telkomsel. Meanwhile, The Jaden Group is working on clients such as Audi, Nokia, Pfizer and Universal.

Related Articles

Just Published

1 hour ago

WPP fends off Publicis to retain $600 million ...

The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.

12 hours ago

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

12 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO was foolish and has paid a heavy price

12 hours ago

M&C Saatchi to reduce office space by 25% to ...

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.