After the deal closes, We Are Social becomes BlueFocus’ primary digital and social media unit outside the mainland. Plans are to continue operating the company as an independent brand under the leadership of its existing management.
We Are Social’s international clients get “exceptional insight and unparalleled access” to China’s fast-growing market from the deal, according to the founders. At the same time, BlueFocus should gain “significant growth in digital revenues” from We Are...
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