we are social

Apr 3, 2024

Creative Minds: Omar Sotomayor's creative quests, Aurora dreams and not-so-great-hits

Ice cream peddler by day, pop star by night? We Are Social's regional executive creative director reminisces about unconventional childhood aspirations.

Feb 2, 2024

Global social media users surpass 5 billion, SEA most active

TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.

Feb 1, 2024

Why the GPT store is shaking up the app economy and what it means for brands

Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.

Nov 6, 2023

From likes to loyalty, AI will redefine social media: Trends for success in 2024

TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies. 

Aug 15, 2023

We Are Social launches AR-focused agency

The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.