we are social
Creative Minds: Omar Sotomayor's creative quests, Aurora dreams and not-so-great-hits
Ice cream peddler by day, pop star by night? We Are Social's regional executive creative director reminisces about unconventional childhood aspirations.
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Global social media users surpass 5 billion, SEA most active
TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.
Why the GPT store is shaking up the app economy and what it means for brands
Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies.
We Are Social Singapore unveils revamped innovation and future tech arm, .XYZ
At Campaign Game Changers, We Are Social Singapore debuts its revamped innovation arm, .XYZ, with a refreshed proposition.
We Are Social launches AR-focused agency
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.
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