The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.
VIDEO: 3D forms appear to float and cavort inside a giant LED facade in Seoul, part of a campaign by Eleven and We Are Social.
We Are Social/Hootsuite report also finds that total digital ad spend in China was US$52.5 billion in 2019.
The rise of more discreet, intimate spaces offers an opportunity to talk to people where they're more emotionally engaged and open.
As well as supporting international brands in Japan, the network sees a strong opportunity to help Japanese companies make sense of China.
TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.
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