We Are Social/Hootsuite report also finds that total digital ad spend in China was US$52.5 billion in 2019.
The rise of more discreet, intimate spaces offers an opportunity to talk to people where they're more emotionally engaged and open.
As well as supporting international brands in Japan, the network sees a strong opportunity to help Japanese companies make sense of China.
TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.
The Hong Kong head has been setting up the agency's 13th office since July.
The latest report from Hootsuite and We Are Social shows the still increasing uptake of internet and social media in the region.
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