From 2018 to 2020, BlueDigital will be Porsche's sole public relations agency to provide communications services and manage daily social media operations for general branding of all Porsche models as well as related sports events in China.
Before this, Porsche hired different PR agencies for events, products, and social media services.
Bluefocus has already worked for Porsche since 2016 on a project basis for events including Porsche Carrera Cup Asia, 24 Hours of Le Mans, and Goodwood Festival Of Speed before its remit was expanded for the next three years.
Bluefocus CEO Oscar Zhao said in a release that the automotive business has been a key digital business segment for agency for many years. He believes Bluefocus' creative ability as well as outstanding execution can help Porsche develop its brand in China.