Staff Reporters
Oct 14, 2010

Bloomberg TV names Gary Groenheim commercial director for Asia-Pacific

HONG KONG – Business news network Bloomberg Television has appointed Gary Groenheim as commercial director for the Asia-Pacific region, based in the network's regional hub in Hong Kong.

Gary Groenheim
Gary Groenheim

Groenheim joins from CNBC EMEA where he was head of marketing.

This year, Bloomberg TV reached the distribution milestone of over 13 million homes in Asia-Pacific, including reaching new markets in Southeast Asia.

Groenheim, who reports to Brian Martinez, international managing director for Bloomberg Television, will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific.

The team includes Lindsey Oliver, international commercial director, and Mark Froude, who runs advertising sales for television, Internet and mobile products in the region. Bloomberg Television also recently appointed Multi Channels Asia (MCA) to renew and expand deals for Bloomberg Television via core cable and satellite operators in the Asia-Pacific region.

Groenheim joins Bloomberg with over 15 years of marketing and advertising experience. For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East. Prior to that, he served for five years at Time magazine where he held the role of senior international marketing manager.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

1 day ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

1 day ago

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

1 day ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.