Groenheim joins Bloomberg from CNBC EMEA where he was head of marketing.He will be based at the network's regional hub in Hong Konk.
Groenheim reports to Brian Martinez, international managing director for Bloomberg Television, and will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific.
For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East. Prior to that, he served for five years at Time magazine where he held the role of senior international marketing manager.
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