Oliver McAteer
Aug 16, 2018

Blockchain to house programmatic media buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.

There’s a new title up for grabs in the adtech world Blockchain commander-in-chief.

Technology firms are scrambling to become the first to successfully roll out a decentralized platform to house programmatic media buying and eliminate the transparency issues that have long plagued this arm of advertising.

It’s a feat experts are confident they can reach by 2019.

Blockchain’s not this new, hot trendy thing -- it’s groundbreaking technology and...

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