Robert Sawatzky
Mar 20, 2019

Isobar India tests scaling of media-rich ads via blockchain

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

After a four-week trial campaign in January and February, Isobar India and its UK technology partner are claiming success in a bid to scale up running rich-media ads on a blockchain-enabled platform. 

We believe this is a major milestone in what is likely to be the start of a journey to explore how digital ledger can improve efficiency,” Shekhar Mhaskar, Isobar executive vice president, said in a release.

The test...

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