Located in the heart of Ho Chi Minh City's business and entertainment district, the country's tallest building is set to revitalise the financial district upon completion.
On the account win, Publicis Singapore CEO Sam Cassels, said: "We are excited to be a part of an international team the client has appointed to bring this project to life. It's a unique opportunity to change the conversation and get people talking about Vietnam's energetic commercial development."
"The Bitexco Financial Tower is truly an iconic building that will change the skyline of Ho Chi Minh City," added Publicis Singapore group account director Johnson Liang.
