Marketing News
John Harrington
Nov 30, 2020

Ben & Jerry's: Don't expect instant gratification on purpose work

The brand's PR and influencer manager warns brands not to chase the news agenda but also says they risk being "left behind" if they don't act on a purpose.

Ben & Jerry's: released 'Pecan Resist' in the US in 2018 to promote activism and raise money for progressive causes

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