Surekha Ragavan
Dec 16, 2019

BCW merges with Ogilvy and H+K in Japan

The new entity will serve as a one-stop shop for WPP network clients in Japan.

Tsuyoshi Takemura & Hongdi You
Tsuyoshi Takemura & Hongdi You

Burson Cohn & Wolfe (BCW) has announced that it will combine operations with Ogilvy Public Relations & Influence (PR&I) and Hill & Knowlton (H+K) Strategies in Japan.

The merged business will operate under the BCW brand and be led by Tsuyoshi Takemura, managing director and market leader for BCW Japan.

According to a statement, the decision to integrate was because of "clear synergies between the agencies, particularly the complementary skill sets of the local teams across corporate, issues management, consumer, technology, healthcare and digital". However, Ogilvy PR&I and H+K will maintain separate legal entities and secure structures where potential conflicts exist.

All staff will co-locate in the same office in Q2 2020 but the merger is effective January 1, 2020. Meanwhile, Takemura will report to Matt Stafford, BCW Asia-Pacific president.

Separately, BCW also announced the appointment of Hongdi You as digital director for Japan, who is responsible for enhancing the agency’s digital and social capabilities and bridging those of the combined team. You joins from Bytedance K.K., where she worked as marketing manager, overseeing TikTok Japan’s brand expansion strategy in the market.

Sign up for our FREE weekly PRWeek Asia bulletin. Register here.

 

Source:
PRWeek

Related Articles

Just Published

4 hours ago

Agency of the Year 2022 winners: Greater China

See the complete winner list for the Greater China region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

4 hours ago

Ogilvy, Zenith lead Greater China AOY awards

The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.

5 hours ago

Agency of the Year 2022 winners: Japan/Korea

See the complete winner list for the Japan/Korea region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

5 hours ago

Accenture Song and UM stand out in Japan/Korea AOY ...

Beacon Communications wins the gold for Japan Creative Agency of the Year while TBWA performs well in both markets, but Accenture Song and UM net the most Golds overall.