Staff Reporters
Nov 17, 2014

BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners

SINGAPORE - BBH's clever promotional campaign for Ikea's printed catalog won recognition as the top campaign, while Grey Group Singapore led the pack with five total awards as the Institute of Advertising Singapore handed out its Hall of Fame 2014 awards Friday evening.

BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners
Grey Group won one campaign award and four people awards. DDB followed Grey with four total awards, including Creative Agency of the Year. Carat won Media Agency of the Year. BBH won Gold in both campaign categories for its 'BookBook' effort, which went viral worldwide by poking good fun at Apple product unveilings.
Here is a complete listing of the award winners.


Campaign of the Year (Single Medium)

  • IKEA - “BookBook” - BBH Asia Pacific (GOLD)
  • AWARE - “The Guardian Angel” - JWT Singapore (SILVER)
  • Singapore Association for the Deaf -“Hearing Aide” - Grey Group Singapore (BRONZE)

Campaign of the Year (Integrated)

  • IKEA - “BookBook” - BBH Asia Pacific (GOLD)
  • RSAF - “One Force” - DDB Group Singapore (SILVER)
  • National Council on Problem Gambling - “Kick The Habit” – Goodfellas (BRONZE)


Brand of the Year

  • Starhub

Rebel Agency of the Year

  • The Local

Media Agency of the Year

  • Carat Singapore

Creative Agency of the Year

  • DDB Group Singapore


Young Talent of the Year:

  • Emir Shafri (Creative) - Y&R Singapore
  • Tiffany Young (Suit) - BBDO Singapore

Digital Specialist of the Year

  • Low Jun Jek - Grey Group Singapore

Planner of the Year

  • Sonal Narain - Ogilvy & Mather Advertising Singapore

Suit of the Year

  • Juhi Manwani - Grey Group Singapore

Client of the Year

  • Jeannie Ong - StarHub

Business Lead of the Year

  • Fairil Yeo - VML Qais

Agency Head of the Year

  • Subbaraju Alluri - Grey Group Singapore

Creative Director of the Year

  • Neil Johnson - DDB Group Singapore Team Awards

Technology Team of the Year

  • Grey Group Singapore

Creative Team of the Year

  • Michael Chin & Sid Lim – DDB Group Singapore 


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