Staff Reporters
Nov 17, 2014

BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners

SINGAPORE - BBH's clever promotional campaign for Ikea's printed catalog won recognition as the top campaign, while Grey Group Singapore led the pack with five total awards as the Institute of Advertising Singapore handed out its Hall of Fame 2014 awards Friday evening.

BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners
Grey Group won one campaign award and four people awards. DDB followed Grey with four total awards, including Creative Agency of the Year. Carat won Media Agency of the Year. BBH won Gold in both campaign categories for its 'BookBook' effort, which went viral worldwide by poking good fun at Apple product unveilings.
 
Here is a complete listing of the award winners.

CAMPAIGN AWARDS

Campaign of the Year (Single Medium)

  • IKEA - “BookBook” - BBH Asia Pacific (GOLD)
  • AWARE - “The Guardian Angel” - JWT Singapore (SILVER)
  • Singapore Association for the Deaf -“Hearing Aide” - Grey Group Singapore (BRONZE)

Campaign of the Year (Integrated)

  • IKEA - “BookBook” - BBH Asia Pacific (GOLD)
  • RSAF - “One Force” - DDB Group Singapore (SILVER)
  • National Council on Problem Gambling - “Kick The Habit” – Goodfellas (BRONZE)

COMPANY AWARDS

Brand of the Year

  • Starhub

Rebel Agency of the Year

  • The Local

Media Agency of the Year

  • Carat Singapore

Creative Agency of the Year

  • DDB Group Singapore

PEOPLE AWARDS

Young Talent of the Year:

  • Emir Shafri (Creative) - Y&R Singapore
  • Tiffany Young (Suit) - BBDO Singapore

Digital Specialist of the Year

  • Low Jun Jek - Grey Group Singapore

Planner of the Year

  • Sonal Narain - Ogilvy & Mather Advertising Singapore

Suit of the Year

  • Juhi Manwani - Grey Group Singapore

Client of the Year

  • Jeannie Ong - StarHub

Business Lead of the Year

  • Fairil Yeo - VML Qais

Agency Head of the Year

  • Subbaraju Alluri - Grey Group Singapore

Creative Director of the Year

  • Neil Johnson - DDB Group Singapore Team Awards

Technology Team of the Year

  • Grey Group Singapore

Creative Team of the Year

  • Michael Chin & Sid Lim – DDB Group Singapore 

 

Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.