Staff Reporters
Apr 18, 2012

BBDO promotes new MD in The Philippines

MANILA - BBDO Guerrero/Proximity Philippines has promoted Francine Kahn-Gonzalez as its managing director, with immediate effect.

Francine Kahn-Gonzalez
Francine Kahn-Gonzalez

Prior to the appointment, Gonzalez was the general manager. Her new role will see her working more closely with BBDO's executive committee in The Philippines, as it expands its offering with the recently launched Proximity Shop and Designworks.

She will also be leading further initiatives in revenue generation and new business that the agency has under development.

Tony Harris, chief executive of BBDO Guerrero/Proximity Philippines, said, “Fran is the very heartbeat of the agency. Her counsel is always sound and her touch is always sure, but marry this to her natural dynamism and charm and you have a leader with real star potential.”

Gonzalez joined BBDO Guerrero in 2005 as group account director working primarily on the Pepsico business. She was then appointed as the client service director in 2008 and later as general manager in 2010, working with clients such as Johnson & Johnson, Emperador Distillers, Fonterra and Pepsico.

Gonzalez was also recently voted to the board of the 4As.

David Guerrero, chairman and CCO of BBDO Guerrero/Proximity Philippines, added, “Fran embodies all the values we look for at BBDO. The foremost being her commitment and ability to inspire great work.”

BBDO Guerrero/Proximity Philippines made three internal appointments in October last year, in a reorganisation of its management responsibilities and structure.

Related Articles

Just Published

1 day ago

Cannes Lions Creative Strategy jury president eyes ...

CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.

1 day ago

Women to Watch Greater China 2023: Shuang Xu, BCW

From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.

1 day ago

The grades are in: Agency Report Cards debut Monday

We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.

1 day ago

TikTok isn’t a saint, but it shouldn’t be seen as ...

Campaign's tech and media editor shares his thoughts on TikTok's CEO Shou Zi Chew's more than five-hour-long testimony in front of the US Congress.