Proximity Philippines appoints digital director

Nepomuceno was most recently with Campaigns & Grey as digital services director, with prior experience in Netbooster Asia as the head of CRM and Web Analytics.

He is the co-founder and co-organiser of MobileMondays Manila, a telco-neutral organisation that puts together talks and networking sessions for mobile marketing professionals and enthusiasts. He is also a digital marketing instructor and resource person for IMMAP's Certified Digital Marketing Program.

Commenting on the appointment, Nepomuceno said, “I am thrilled to be joining an agency as successful as Proximity. Not only are they great performers locally but as a network, their reputation is second to none.”

Tony Harris, chief executive of BBDO Guerrero | Proximity Philippines, said, “Manny has a wonderful ability of making the complex appear simple and unlike so many in his field of expertise, never lapses to jargon nor relies on sweeping generalities. He is just the man we need as our digital capabilities become ever more important in our client relationships.”