Racheal Lee
Nov 12, 2013

J&J appoints agency for Modess' digital business

MANILA - Johnson & Johnson has handed the digital business for its Modess brand to BBDO Guerrero.

J&J appoints agency for Modess' digital business

BBDO Guerrero currently handles the feminine hygiene brand’s above-the-line requirements.

With the new digital appointment, the brand is seeking to ensure a more holistic approach to its communications. The agency has been working with the Modess brand since 2008, and it launched a campaign titled '#makeyourmove' for the brand early this year. 

Tony Harris, chief executive of BBDO Guerrero, said the digital project allows more synergy with the current above-the-line campaign. 

Apart from Modess, BBDO Guerrero also handles Johnson & Johnson’s baby range in the Philippines.

Related Articles

Just Published

5 minutes ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

1 hour ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

1 hour ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

1 hour ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.