Baidu to overhaul ad system as backlash grows

BEIJING - Chinese search engine Baidu will launch an ad platform that separates its list of paid links from its general search listings in response to a backlash following reports that it included non-licensed medical websites among its search results.

by Anita Davis

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now