Staff Reporters
Oct 19, 2010

Asia PR Werkz to promote healthy marriages for NFC in Singapore

SINGAPORE - National Family Council's Marriage Central has appointed Asia PR Werkz as the public relations agency-of-record for its initiatives, following a competitive pitch involving five agencies.

Cho Pei Lin, director, Asia PR Werkz
Cho Pei Lin, director, Asia PR Werkz

The local agency will develop a public relations strategy that will raise and sustain public awareness of Marriage Central, its messages, its programmes and services.

This will include the 'Real love works' celebrations, an annual nation-wide celebration of marriage wellness, and of the key public communications platforms in Marriage Central’s overall efforts to promote and strengthen marriages.

Director of Asia PR Werkz, Cho Pei Lin (pictured) said, “We are honoured to work with Marriage Central and look forward to an exciting project and building a long-standing relationship with the Marriage Central team”.

Marriage Central, an initiative by the National Family Council (NFC) and supported by Ministry of Community Development, Youth and Sports (MCYS), champions healthy marriages by addressing the needs of couples in various stages of their married life, from pre-marriage preparation to marriage enrichment.

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