Jan 27, 2021

No7 wants to help women get back to work in its first US campaign

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

Jul 25, 2013

Agile Property contracts OMD as media agency in China

GUANGZHOU - OMD is understood to have acquired the media communications business of Agile Property Holdings, worth RMB280 million in monitored media ad spend, including media proposal, price negotiation and buying.

Dec 14, 2012

BOOK EXCERPT: Unravelling the notion of authenticity in China

A new book, 'Consumers and Individuals in China: Standing Out, Fitting In' by Michael B. Griffiths, director of ethnography at Ogilvy & Mather Greater China, reflects on Chinese reality and challenges many a preconceived idea that its people are not ‘real’ individuals.

Aug 24, 2010

Singapore's Property Guru and Australia's REA ink partnership

SINGAPORE - To capitalise on Asia Pacific’s buoyant property market, an international partnership has been inked between Singapore's leading property site and Australia's REA Group.

Jul 27, 2010

AirAsia appoints eYeka to launch 'Real people, real stories' campaign

AirAsia has appointed eYeka for its online campaign 'Real people, real stories', asking travellers to share how AirAsia has changed their lives for the better in a 30 to 90s video or animation.