The 'Real people, real stories' campaign is aimed at getting fliers to submit their stories of how AirAsia has changed their lives for the better. In return, they are giving away US$ 30,000 in air tickets to AirAsia destinations.
Launched on the eYeka platform, consumers are asked to submit a 30 to 90 second video or animation.
"By engaging real people to share their stories of how their lives have been changed for the better, demonstrates AirAsia's authenticity, openness and appetite for innovation," said Alexandre Olmedo, CEO of eYeka Asia.
Olmedo added, "We look forward to co-innovating together with AirAsia and their consumers to keep revolutionising the airline industry."
Winners will be selected on a weekly basis, and the contest closes on the 29 August 2010.
Project Real People, Real Stories
Marketing agency eYeka Asia Pacific
CEO & chief creative officer Alexandre Olmedo, CEO
Engagement planner Scott Teng
Social media manager Alexis Cheong
Senior account manager Peiling Lee