Asia-Pacific YouTube Ads Leaderboard: July 2019

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.

With attention becoming a scarce commodity in a saturated media landscape, brands have to reinvent their creatives to cut through the clutter. As such, brands are adopting fresh, new ways to stand out and grab attention. Winners from July’s YouTube Ads leaderboard are great examples of this. StarHub Singapore and AirAsia Malaysia both transformed their ads into uplifting music videos, and Smartfren Indonesia launched a web series that follows the lives of a group of students (with timely product placements along the way).

AUSTRALIA - NEW ZEALAND
Apple Australia. AirPods — Bounce — Apple

HONG KONG
HSBC Hong Kong. 滙豐信用卡 最紅大折日

INDONESIA
Smartfren. [Webseries] Lady Giga - Geng Bel Eps 1 - bareng Anya Geraldine, Coki & Tretan Muslim #GengGaulGue

INDIA
Apple India. Shot on iPhone XS — Our Game — Apple

JAPAN
PlayStation Japan. PlayStation®4 Lineup Music Video 「夢の中へ」ft. suis from ヨルシカ

KOREA
DongwonFnB. 이 집 참치 맛집이네~ 오조오억개 참치 레시피, 이건 맛의 대참치!

MALAYSIA
AirAsia. AirAsia #RedFlashSale

PHILIPPINES
NutriAsia. Macho Ganadudes Because of You TVC

PAKISTAN
National Foods Ltd. National Recipe Mixes - Nayi Soch Ke Naye Zaiqe 2019

SINGAPORE
StarHub. #WeWillGetThere | StarHub

THAILAND
Nestle Thailand. Nestle ช็อกป๊อปกล้วย: ลุ้นระทึก! นาทีชีวิต ลิฟต์แทบระเบิด

TAIWAN
日立家電. Hitachi無線吸塵器 X4超效馬達 [極輕韌•超吸力 PVXFH920T] 讓世界塵服篇

VIETNAM
Trà TEA+ Plus. JUSTATEE X PHƯƠNG LY | THEO ANH KHÔNG? | OFFICIAL MV