The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 12 APAC markets.
This month’s leaderboard shows how familiar associations can create convincing ads that delight audiences. While Uncle Tobys engaged a renowned acrobat to drive home its message of fuelling Australians to greatness, the Transport Department of Hong Kong tapped into the influence of a local celebrity to popularise its public service announcement. When done right, drawing...
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