Asia-Pacific YouTube Ads Leaderboard: February 2019

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 12 APAC markets.

This month’s leaderboard shows how familiar associations can create convincing ads that delight audiences. While Uncle Tobys engaged a renowned acrobat to drive home its message of fuelling Australians to greatness, the Transport Department of Hong Kong tapped into the influence of a local celebrity to popularise its public service announcement. When done right, drawing clever connections can help to set brands apart, spur conversations, and reach new audiences.

AUSTRALIA - NEW ZEALAND
Uncle Tobys. Uncle Tobys Before Great - Peter's Story 15"

HONG KONG
運輸署 Transport Department, HKSARG. 搭車顧自己 都要顧人哋 (三十秒版本)

INDONESIA
Samsung Indonesia. Samsung Indonesia: The Future

INDIA
Bajaj Auto Ltd. Bajaj Auto - The World's Favourite Indian

JAPAN
ユニバーサル・ピクチャーズ公式. 『ワイルド・スピード／HOBBS & SHAW（原題）』海外版予告編

KOREA
현대자동차(AboutHyundai). 엑시언트 프로 런칭 필름 (30s ver.)

MALAYSIA
Dermatix Malaysia. Selamat Tinggal (A Break Up Story) Part 1

PHILIPPINES
Cadbury Philippines. Pop Your Heart Out and #SayItWithCadbury

SINGAPORE
AptaAdvantage. Raise Them Resilient (60s)

THAILAND
NESCAFÉ Thailand. แจกหนัก! กับเนสกาแฟกระป๋อง ยิ่งห่วงยิ่งมีสิทธิ์รวย

TAIWAN
MITSUBISHI MOTORS TW. 【Drive Your Ambition前進夢想家】老王樂隊 — 熱血搖滾篇

VIETNAM
Samsung Vietnam. Cùng Samsung tạo khác biệt