Emily Tan
Jun 17, 2015

Are global media reviews really about transparency?

The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and North American media reviews but the truth is more complex, agree industry sources.

Digital is seen as the driving force behind the frenetic rate of pitching

With 10 per cent of global billings up for pitch affecting nine per cent of Asia-Pacific billings estimates Ebiquity, there has never been a pitch onslaught quite like the one that’s happening now. The nearest the industry has come to a situation such as this one was in 2008, following the global economic downturn.

Many articles published by industry trade magazines are quick to point to ex-MediaCom CEO John Mandel’s tell-all’ at the ANA...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taobao Festival launches world's first rocket restaurant in Hangzhou
Premium
20 minutes ago

Taobao Festival launches world's first rocket ...

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Premium
Malaysian radio station releases street food video in response to Netflix snub
Premium
1 hour ago

Malaysian radio station releases street food video ...

Netflix failed to include Malaysia in its street food series, so Malaysians decided to take matters into their own hands.

Premium
This mom is a real monster (but in a good way)
Premium
6 hours ago

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

Premium
How this one lesson from TV can make your digital budget work harder
Premium
7 hours ago

How this one lesson from TV can make your digital ...

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.