Emily Tan
Jun 17, 2015

Are global media reviews really about transparency?

The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and North American media reviews but the truth is more complex, agree industry sources.

Digital is seen as the driving force behind the frenetic rate of pitching

With 10 per cent of global billings up for pitch affecting nine per cent of Asia-Pacific billings estimates Ebiquity, there has never been a pitch onslaught quite like the one that’s happening now. The nearest the industry has come to a situation such as this one was in 2008, following the global economic downturn.

Many articles published by industry trade magazines are quick to point to ex-MediaCom CEO John Mandel’s tell-all’ at the ANA...

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