Campaign India Team
Nov 6, 2019

ARC Worldwide gets shopper marketing and retail knowledge centre in India

The agency has appointed Khushbu Kaushal as the head of the division

ARC Worldwide gets shopper marketing and retail knowledge centre in India
Experiential and brand activation agency Arc Worldwide has announced the launch of a shopper marketing and retail knowledge centre. The division will be headed by Khusbhu Kaushal who moves from Geometry Encompass. 
 
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “Arc has worked seamlessly across Publicis Groupe agencies to create incredible value for our clients. The launch of the shopper marketing and retail knowledge centre strengthens the Groupe’s expertise to now provide a more comprehensive understanding of a shopper’s journey, which is getting more complex by the day.”
 
Vandana Verma, COO, Arc Worldwide, said, “I am excited to launch the shopper marketing and retail knowledge centre in India. Through this offering we will be able to give our clients a more customised and holistic view on a shopper’s journey, right from the trigger process and leading to the final purchase.”
 
Kaushal added, “I am thrilled to join the Publicis Groupe and work with Vandana to launch the shopper marketing and retail knowledge journey here. I’m looking forward to helping brands build solutions that will pivot the focus on selling experiences and not just the product. Knowing Vandana and Saurabh’s vision of creating a truly integrated agency. I am confident that shopper marketing will add more value to our clients.”
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

4 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

5 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

5 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.