Campaign India Team
Nov 6, 2019

ARC Worldwide gets shopper marketing and retail knowledge centre in India

The agency has appointed Khushbu Kaushal as the head of the division

ARC Worldwide gets shopper marketing and retail knowledge centre in India
Experiential and brand activation agency Arc Worldwide has announced the launch of a shopper marketing and retail knowledge centre. The division will be headed by Khusbhu Kaushal who moves from Geometry Encompass. 
 
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “Arc has worked seamlessly across Publicis Groupe agencies to create incredible value for our clients. The launch of the shopper marketing and retail knowledge centre strengthens the Groupe’s expertise to now provide a more comprehensive understanding of a shopper’s journey, which is getting more complex by the day.”
 
Vandana Verma, COO, Arc Worldwide, said, “I am excited to launch the shopper marketing and retail knowledge centre in India. Through this offering we will be able to give our clients a more customised and holistic view on a shopper’s journey, right from the trigger process and leading to the final purchase.”
 
Kaushal added, “I am thrilled to join the Publicis Groupe and work with Vandana to launch the shopper marketing and retail knowledge journey here. I’m looking forward to helping brands build solutions that will pivot the focus on selling experiences and not just the product. Knowing Vandana and Saurabh’s vision of creating a truly integrated agency. I am confident that shopper marketing will add more value to our clients.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

1 day ago

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

1 day ago

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.