Experiential and brand activation agency Arc Worldwide has announced the launch of a shopper marketing and retail knowledge centre. The division will be headed by Khusbhu Kaushal who moves from Geometry Encompass.
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “Arc has worked seamlessly across Publicis Groupe agencies to create incredible value for our clients. The launch of the shopper marketing and retail knowledge centre strengthens the Groupe’s expertise to now provide a more comprehensive understanding of a shopper’s journey, which is getting more complex by the day.”
Vandana Verma, COO, Arc Worldwide, said, “I am excited to launch the shopper marketing and retail knowledge centre in India. Through this offering we will be able to give our clients a more customised and holistic view on a shopper’s journey, right from the trigger process and leading to the final purchase.”
Kaushal added, “I am thrilled to join the Publicis Groupe and work with Vandana to launch the shopper marketing and retail knowledge journey here. I’m looking forward to helping brands build solutions that will pivot the focus on selling experiences and not just the product. Knowing Vandana and Saurabh’s vision of creating a truly integrated agency. I am confident that shopper marketing will add more value to our clients.”