The appointment by the senior citizen-focused insurance company follows its split with incumbent Clemenger Harvie Edge (CHE) at the end of last year.
According to a spokesperson for DDB, forthcoming work on the account will include above-the-line advertising, direct marketing, promotional and digital development.
According to a spokesperson for DDB, forthcoming work on the account will include above-the-line advertising, direct marketing, promotional and digital development.
Apia, which is a subsidiary of financial services corporation Suncorp Group, recently restructured its marketing division following Suncorp’s acquisition of Australian insurance firm Promina in March 2007.
Apia’s below-the-line marketing account has been handled by DDB subsidiary, Rapp, for the past 18 months.
