Jul 11, 2022

APAC New Business League: May 2022 report

Wavemaker and M&C Saatchi overtake multiple rivals in the media and creative rankings respectively in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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APAC New Business League: May 2022 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US $m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US $m)	NUMBER OF WINS
1	1	Ogilvy	Aureus Academy Singapore, China Energy Engineering Corp China, Dongpeng Group China	46.9	Siemens Global	45.8	267
↑2	3	Wunderman Thompson	Msc Pfizer India, The Macallan, Famous Grouse Global CRM, Monster.com India	28.3		28.3	141
↓3	2	DDB	DOH Philippines Project, BANGCHAK CORPORATION (ENERGY) Thailand Project	29.8	DON Smallgoods Australia	27.3	96
4	4	VMLY&R	Thai Oil Thailand Project, Baby Love Thailand Project, Acne Squad India Project	21.8		21.8	71
↑5	7	M&C Saatchi Group	Jimmy Brings Australia Project, AUIB Iraq	14.8		14.8	39
6	6	Havas Worldwide	Bosch India Project, Oplus Mobitech India Project, SEB India Project	14.8		14.8	38
↓7	5	Dentsu	Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines	13.8		13.8	162
↑8	9	McCann Worldgroup	NesCafe China Project, China Duty Free China Project, Innocent China Project	11.4		11.4	44
↓9	8	BBH	Singapore Tourism Board Singapore	9.2		9.2	1
↑10	11	R/GA	GM (Luxury Division) China, McDonald’s Australia	7.4		7.4	15

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US $m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US $m)	NUMBER OF WINS
1	1	Zenith	Lipton, Pukka Herbs Australia, The Macallan Australia, PepsiCo China	28.0		28.0	7
2	2	Mindshare	China Sports Lottery China AOR - Planning, NIIT India, Credavenue Private Limited India	38.7	PepsiCo China	16.9	95
↑3	7	Wavemaker	Danone APAC 9 Market, Amazon Audible Global, L'Oréal (Digital) Indonesia	21.8	Acko Life Insurance India	15.4	42
↓4	3	PHD	Scoot airline APAC, Swisse Wellness Australia, Twitter Indonesia	12.1	Mailchimp Australia	11.9	24
↓5	4	OMD	Beiersdorf Indonesia, NCS Singapore	9.1		9.1	36
↓6	5	Havas Media	Noah China, IFFCO-Tokio India, Philippine Airlines (PAL) Philippines	8.7		8.7	21
↓7	6	MediaCom	Burger King SaudiArabia, National Rugby League Australia, Febreze Korea Digital	8.6	Pizza Hut Indonesia Digital	6.4	39
8	8	Dentsu	Lenovo Global	5.0		4.3	1
9	9	Dentsu X	PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India	3.1		3.1	42
↑10	11	Ryvalmedia	New Anthem Projects Australia, RokkShop Australia, Next Smile Australia	2.9		2.9	30

TOP 10 APAC CREATIVE WINS IN MAY

AGENCY	ACCOUNT	AREA
R/GA	GM (Luxury Division)	China
TSLA	Marriott Bonvoy	APAC
M&C Saatchi Group	Jimmy Brings Project	Australia
McCann Worldgroup	NesCafe	China
M&C Saatchi Group	AUIB (The American University of Iraq - Baghdad)	Iraq
VMLY&R	Thai Oil Project	Thailand
Wondrlab	HDFC Bank	India
Team One	Lexus	Australia
The Royals	DON Smallgoods	Australia
VMLY&R	Baby Love Project	Thailand

TOP 10 APAC MEDIA WINS IN MAY

AGENCY	ACCOUNT	AREA
Wavemaker	Danone	APAC 9 Markets
Wavemaker	Amazon Audible	Global
Omnicom Media Group	Unilab	Philippines
Mindshare	China Sports Lottery	China
Wavemaker	L'Oréal (Digital)	Indonesia
Wavemaker	Guangfa Bank	China
MediaCom	Burger King	SaudiArabia
Wavemaker	VIP	India
Wavemaker	PhysicsWallah	India
Zenith	Lipton, Pukka Herbs	Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia

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