CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (USD$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (USD$m) |
NUMBER OF WINS |
| 1 | 1 | Ogilvy | JD.com China, Huawei China, Tata Digital India | 42.335 | Siemens Global | 41.281 | 233 |
| 2 | 2 | DDB | Asian Alliance Project, Suree Interfoods Thailand Project, Meesho India | 29.4255 | 27.3555 | 86 | |
| 3 | 3 | Wunderman Thompson | Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project | 27.0839344 | 27.0839344 | 131 | |
| ↑4 | 29 | VMLY&R | Boonthavorn Thailand Project, ITC India, TTK India | 19.6272091 | 19.6272091 | 57 | |
| ↓5 | 4 | Dentsu | Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines | 13.8224 | 13.8224 | 162 | |
| ↓6 | 5 | Havas Worldwide | Celio India, Connor's Stout Porter Malaysia, MOLSON COORS Malaysia | 13.55 | 13.55 | 34 | |
| 7 | 7 | M&C Saatchi Group | Shift Australia, Worksafe VIC Australia, Hire up Australia | 12.931 | 12.931 | 37 | |
| ↓8 | 6 | BBH | Singapore Tourism Board Singapore | 9.2 | 9.2 | 1 | |
| 9 | 9 | McCann Worldgroup | Galderma Philippines Project, NTT Japan Project, Sanofi China Project | 6.5569 | 6.5569 | 30 | |
| ↓10 | 8 | BBDO | HCF Australia, Storytel Korea, CHANGAN EV - C385 China | 8.4767 | Aleve Global | 6.4767 | 35 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (USD$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (USD$m) |
NUMBER OF WINS |
| ↑1 | 4 | Zenith | PepsiCo China, L’Oreal Singapore, Thailand, Malaysia | 27.2 | 27.2 | 5 | |
| ↓2 | 1 | Mindshare | Xiao Xiniu China, Hoya China, Dencare China | 34.33 | PepsiCo China | 12.98 | 67 |
| ↓3 | 2 | PHD | Restaurant Brands International (RBI) US, Liberty Insurance Spain, Pikolin SL Spain | 12.0725 | Mailchimp Australia | 11.9225 | 24 |
| ↓4 | 3 | OMD | Saluega Italy, Getir Italy, Estee Lauder Argentina and Chile | 9.14141667 | 9.14141667 | 36 | |
| ↓5 | 6 | Havas Media | Genesis China, UTI Mutual Funds India, Firefox Bikes India | 7.332 | 7.332 | 15 | |
| ↓6 | 5 | MediaCom | Cars24 Indonesia, Indodax Indonesia | 7.41923513 | Pizza Hut Indonesia Digital | 6.66923513 | 33 |
| ↑7 | 14 | Wavemaker | Meituan China, Epson - Printer China, Versace China | 11.0909 | Acko Life Insurance India | 5.0934 | 33 |
| ↑8 | - | Dentsu | Lenovo Global | 5 | 4.325 | 1 | |
| ↓9 | 7 | Dentsu X | PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India | 3.14098074 | 3.14098074 | 42 | |
| ↓10 | 8 | iProspect | Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia | 3.6007 | 2.8507 | 44 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| VMLY&R | TCL Project | China |
| M&C Saatchi Group | Woolworths Social | Australia |
| One Green Bean | J&J hair and skin care brands | Australia |
| Isobar | KFC | China |
| Dentsu | JunLeBao Dairy Industry | China |
| VMLY&R | Peranakan Museum | Singapore |
| VMLY&R | Ananda Development | Thailand |
| Dentsu | SAIC Mortor | China |
| VMLY&R | One For Music Project | India |
| CHEP | Officeworks | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Zenith | PepsiCo | China |
| Dentsu | Lenovo | Global |
| Wavemaker | Meituan | China |
| Havas Media | Genesis | China |
| Mindshare | Xiao Xiniu | China |
| Ryvalmedia | Bet365 - ALL MEDIA/Full Service | Australia |
| OMD | Beiersdorf | Indonesia |
| PHD | Scoot airline | APAC |
| PHD | Swisse Wellness | Australia |
| Initiative | Taisho Phamaceutical | Indonesia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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