Staff Reporters
Jun 13, 2022

APAC New Business League: April 2022 report

Zenith scores the top spot on the Media League following a significant PepsiCo win in China. Meanwhile, VMLY&R scales the Creative League with big wins in Thailand, India, and China.

APAC New Business League: April 2022 report

CREATIVE AGENCY PERFORMANCE LEAGUE 

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
 (USD$m)      
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
 (USD$m)               
NUMBER OF WINS
1 1 Ogilvy JD.com China, Huawei China, Tata Digital India 42.335 Siemens Global 41.281 233
2 2 DDB Asian Alliance Project, Suree Interfoods Thailand Project, Meesho India 29.4255   27.3555 86
3 3 Wunderman Thompson Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project 27.0839344   27.0839344 131
4 29 VMLY&R Boonthavorn Thailand Project, ITC India, TTK India 19.6272091   19.6272091 57
5 4 Dentsu Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines 13.8224   13.8224 162
6 5 Havas Worldwide Celio India, Connor's Stout Porter Malaysia, MOLSON COORS Malaysia 13.55   13.55 34
7 7 M&C Saatchi Group Shift Australia, Worksafe VIC Australia, Hire up Australia 12.931   12.931 37
8 6 BBH Singapore Tourism Board Singapore 9.2   9.2 1
9 9 McCann Worldgroup Galderma Philippines Project, NTT Japan Project, Sanofi China Project 6.5569   6.5569 30
10 8 BBDO HCF Australia, Storytel Korea, CHANGAN EV - C385 China 8.4767 Aleve Global 6.4767 35

MEDIA AGENCY PERFORMANCE LEAGUE 

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
 (USD$m)      
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
 (USD$m)               
NUMBER OF WINS
1 4 Zenith PepsiCo China, L’Oreal Singapore, Thailand, Malaysia 27.2   27.2 5
2 1 Mindshare Xiao Xiniu China, Hoya China, Dencare China 34.33 PepsiCo China 12.98 67
3 2 PHD Restaurant Brands International (RBI) US, Liberty Insurance Spain, Pikolin SL Spain 12.0725 Mailchimp Australia 11.9225 24
4 3 OMD Saluega Italy, Getir Italy, Estee Lauder Argentina and Chile 9.14141667   9.14141667 36
5 6 Havas Media Genesis China, UTI Mutual Funds India, Firefox Bikes India 7.332   7.332 15
6 5 MediaCom Cars24 Indonesia, Indodax Indonesia 7.41923513 Pizza Hut Indonesia Digital  6.66923513 33
7 14 Wavemaker Meituan China, Epson - Printer China, Versace China 11.0909 Acko Life Insurance India 5.0934 33
8 - Dentsu Lenovo Global 5   4.325 1
9 7 Dentsu X PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India 3.14098074   3.14098074 42
10 8 iProspect Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia 3.6007   2.8507 44

TOP 10 APAC CREATIVE WINS 

AGENCY ACCOUNT AREA
VMLY&R TCL Project China
M&C Saatchi Group Woolworths Social Australia
One Green Bean J&J hair and skin care brands Australia
Isobar KFC China
Dentsu JunLeBao Dairy Industry China
VMLY&R Peranakan Museum Singapore
VMLY&R Ananda Development Thailand
Dentsu SAIC Mortor China
VMLY&R One For Music Project India
CHEP Officeworks Australia

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Zenith PepsiCo China
Dentsu Lenovo Global
Wavemaker Meituan China
Havas Media Genesis China
Mindshare Xiao Xiniu China
Ryvalmedia Bet365 - ALL MEDIA/Full Service Australia
OMD Beiersdorf Indonesia
PHD Scoot airline APAC
PHD Swisse Wellness Australia
Initiative Taisho Phamaceutical Indonesia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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