Staff Reporters
Jun 13, 2019

APAC adspend to grow 4% in 2019

Rise comes amid slowing growth in global ad spending, according to Dentsu Aegis Network’s latest forecast.

Asia-Pacific adspend is the biggest contributor to a global increase of US$20.9 billion in 2019, according to Dentsu Aegis Network’s latest advertising spend forecast.

Based on data from 59 markets, Dentsu forecasts that global adspend growth will fall to 3.6%, from 4.3% in 2018, accounting for a slip from US$625 billion last year to US$609 billion.

APAC spending is predicted to hit 4%, said Dentsu,...

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