Sponsored by The Trade Desk, the two categories will recognise the Asia-Pacific Trading Desk of the Year and the Asia-Pacific Trading Person of the Year. Unlike the other 'People' categories in Agency of the Year, the nominated team/person can be holding a role of a single office, or multiple offices.
"We at The Trade Desk believe that it is absolutely critical to help the industry grow as a whole, to establish a platform to let the world know that Programmatic is now mainstream," said Andrew Tu, managing director of The Trade Desk Asia-Paciic. "Therefore, sponsoring these two inaugural awards for the industry is our way of ‘giving back’ and we see it as a platform for the entire industry to rally around."
The Trading Desk of the Year award, continued Tu, is to recognise the programmatic and trading desk teams within the agencies toiling away to move the neelde in terms of adoption within the agency groups. "The Trade Desk has seen how difficult, at times, it has been over the past few years."
If programmatic and trading is to succeed in Asia, it will take a new type of agency leader, added Tu. "The Trading Person of the Year is someone who blends creativity with ability to derive and act upon deep insights," he said. "This award is about recognising up-and-coming talent that will lead the region as the world shifts towards all media being transacted programmatically.
The Agency of the Year recognises inspired leadership, management excellence, outstanding business performance and overall achievements in the region’s advertising and communications industry.
This award is for trading desk teams (of a single office or multiple offices) that have most effectively developed and enhanced the agency’s programmatic trading performance within Asia-Pacific, and made the biggest impact on the advertisers’ business during the eligibility period. Judges will consider the contribution to both the agency and advertiser, achievements during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.
Asia-Pacific Trading Person of the Year
This award is for a trading professional with outstanding performance in a single office (or multiple offices), who has most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific, and made the biggest impact on their clients’ advertising during the eligibility period. Judges will consider the contribution to both agency and client, achievements during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client or agency testimonials will be required as support material.
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