Emily Tan
Jun 24, 2011

Amex & Foursquare partnership rewards users for social media publicity. But is this a good thing?

ASIA-PACIFIC - Location-based social media platform Foursquare's announcement of its partnership with American Express (Amex) yesterday broke new ground in social media. Campaign looks at the implications for marketers of all brands.

Foursquare & Amex's partnership adds to the trend of social media consumer rewards

Foursquare's news is hot on the heels of its announcement that it had recently hit the 10 million user mark. The partnership, which brings no direct financial gain for Foursquare, offers its US-based Amex cardholders discounts when they check in at select merchants. All users have to do is link their Amex card with their Foursquare account to receive rebates on their credit card statements.

Essentially, Foursquare, American Express and participating retailers are rewarding...

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