Staff Reporters
Apr 30, 2014

AMES shortlists 334 entries for awards on 29 May

SINGAPORE - The juries of the Asian Marketing Effectiveness & Strategy (AMES) awards have shortlisted a total of 334 entries from 17 countries.

AMES shortlists 334 entries for awards on 29 May

The AMES awards will take place on 29 May at the St Regis Singapore.

This year, the AMES added three new strategy categories alongside the original Effectiveness category.

Please click below to access each entry-stream shortlist:

The juries are led by: 

  • Data & Analytics: Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International
  • Digital Strategy: Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA
  • Effectiveness: James Thompson, Global Managing Director, Diageo Reserve
  • Media Strategy: Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia    

Here is a country-by-country breakdown of the shortlisted entries:

Country 2012 2013 2014
Australia 27 28 87
Bangladesh 0 0 1
Cambodia 0 0 2
China 18 24 48
Hong Kong SAR 7 11 20
India 23 17 50
Indonesia 2 1 2
Japan 2 5 12
South Korea 1 6 2
Malaysia 9 4 11
New Zealand 4 8 24
Philippines 2 5 16
Singapore 11 12 33
Sri Lanka 0 0 1
Taiwan 0 4 3
Thailand 7 11 18
Vietnam 2 3 4
Grand total 115 139 334

"It’s always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region," said Andrea Hayes, festival director. "We look forward to the next stage—the results of the juries’ discussions—where they decide on the worthy winners and ultimately set the precedent for marketing effectiveness and strategy in the region.”

The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group.


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