Staff Reporters
Mar 12, 2014

AMES completes jury-president selections: Andrew Knott and Elaine Rodrigo

SINGAPORE - The Asian Marketing Effectiveness & Strategy Awards has added Andrew Knott of McDonald's and Elaine Rodrigo of Mondelez International to its group of jury presidents.

L-R: Andrew Knott, Elaine Rodrigo
L-R: Andrew Knott, Elaine Rodrigo

Entries into the AMES are being accepted until 21 Please visit for information. Winners will be announced at the dedicated Awards Ceremony on 29 May at the St Regis Singapore.  

Andrew Knott, vice president of digital and media for McDonald’s APMEA (Asia-Pacific, Middle East and Africa), will lead the digital strategy jury. Knott joined McDonald's in 2012, having previously been the chief digital officer for Euro RSCG (now Havas Worldwide). His career spans more than 20 years, primarily in advertising, including time at Ogilvy, where he developed the company's digital offering and worked with clients including IBM, American Express and Unilever.

"For some, the idea of sitting in a small windowless room for days, reading hundreds of pages of documents, in the company of a bunch of relative strangers would appear to be some kind of perverse, self-inflicted torture," Knott said. "When you realise that those strangers are some of the brightest players in the marketing and advertising industries, and the documents are detailing the insights, idea, strategy, execution and results of some of the most compelling digital campaigns to run in Asia Pacific in the last year, then that decision becomes much more obvious. As Jury President, it’s an honour to be a part of the process. And let’s hope there are some windows in the judging room.” 

Heading up the Data & Analytics jury will be Dr. Elaine Rodrigo, global director of consumer insights and strategy with of Mondelez International. Rodrigo has 18 years of experience in FMCG organisations, global research suppliers and academia. Based in Singapore, she is part of the Global Biscuits Category Leadership Team and is responsible for insights across all markets, with a particular focus on the BRIC countriesPriot to Mondelez International she worked for Reckitt Benckiser, Research International and Synovate.

"It’s an honour to serve as jury president and be a part of AMES in this year of growth," Rodrigo said. "The inaugural Data & Analytics category sets to reward relevant and compelling insight-led strategy and I will very much look forward to seeing the range of ways such insights have been interpreted in order to drive engagement and develop relationships with specific consumer audiences.”

“We’re delighted to welcome Andrew and Elaine as jury presidents in such an exciting year," said Terry Savage, chairman of Lions Festivals. "2014 has seen the addition of three new strategy sections and we can be sure to see even more innovative and inspiring work that targets and drives consumer engagement from across the region. Andrew and Elaine have a wealth of experience and skills and it will be fantastic to work with them as they decide which entries stand-out this year.”

Digital Strategy Jury

  • Andrew Knott, Vice President of Digital and Media, McDonald's APMEA – Jury President
  • Andrew Davie, Managing Director, Australia & New Zealand, Wunderman
  • Andy Joohyun Lee, Head of Global Digital Campaign, Cheil Worldwide
  • Carl Griffith, Head of Digital, Havas Worldwide Singapore
  • Damien Cummings, Chief Marketing Officer, Philips ASEAN & Pacific
  • Dinesh Sandhu, Regional Director of Strategic Planning & Integrated Media, Hakuhodo Communications Asia
  • Eddie Wong, National Executive Creative Director, Draftfcb China
  • Eric Leong, Planning Director, Grey Group Hong Kong
  • Gilad Coppersmith, International Client President, Carat
  • Ginger Zhu, Marketing Director, East China, Nike
  • Goz Gostelow, Executive Creative Director, Razorfish Hong Kong
  • Guy Barke, Integrated Business Director, Asia Pacific, Isobar
  • Jason Kuperman, Vice President, Omnicom Digital Asia Pacific, India, Middle East & Africa, Omnicom Group
  • Josie Brown, Director of Digital, Asia Pacific, JWT
  • Julien Chiavassa, Digital & E-commerce Head, Asia Pacific, Clarins           
  • Kiki Chen, Managing Director, Medialand Digital Strategy
  • Neil Hudspeth, Chief Digital Officer, Asia Pacific, Leo Burnett
  • Nicole Sparshott, Vice President of Marketing, Asia Pacific, Unilever
  • Patrick Rona, President of Tribal DDB Asia Pacific & Chief Digital Officer of DDB Group Asia Pacific, Tribal DDB Worldwide
  • Paul Gage, Regional Head of Planning, Asia Pacific, iris Worldwide
  • Richard Fraser, Regional Managing Director, Asia, Middle East & Africa, Proximity
  • Rod Strother, Director of Digital & Social Media Centre of Excellence, Singapore, Lenovo
  • Sherri Maxwell, Executive Creative Director & Founder, Creative Underground
  • Susana Tsui, CEO, Asia Pacific, PHD
  • Thomas Crampton, Global Managing Director of [email protected], Ogilvy Public Relations
  • Tony Chen, President, China, GroupM Interaction
  • Tripti Lochan, CEO, Asia, VML Qais
  • Yasuharu Sasaki, Executive Creative Director, Japan, Dentsu Network
  • Yichen Yang, Group Director of Interactive Marketing, e21 MagicMedia

Data & Analytics Jury

  • Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International - Jury President
  • Arvind Sethumadhavan, Chief Innovation Officer, Asia Pacific, Dentsu Aegis Network
  • Jon Wright, Head of Analytics and Insight, Asia Pacific, MEC
  • Ken Hsu, Regional Director of Customer Insights, Asia Pacific, Wunderman
  • Lee Smith, CEO Platforms, Asia Pacific, Omnicom Media Group
  • Nan Hee Kim, Vice Head of Data and Analytics Center, South Korea, Cheil Worldwide
  • Pádraig Flynn, Head of Asia Analytics Centre & Director of Business Science, Asia Pacific, MediaCom
  • Patricio De Matteis, Managing Director of Accenture Interactive Asia Pacific, Accenture
  • Ross Jackson, Regional Head of Cross Border Business, Asia Pacific, Central Europe, Middle East, Africa, Visa Worldwide
  • Tuomas Peltoniemi, Head of Digital, TBWA\Digital Arts Network Singapore
  • Vikas Sah, Vice President of Technology, Search and Analytics, Indigo Consulting, India
  • Vinoaj Vijeyakumaar, Managing Partner & Co-Founder, Sparkline Analytics
  • Yeong Yee, Regional Head of Digital Strategy and Analytics, Yolk(at)Grey



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