Speaking at the start of day two, Tim Broadbent will present a breakfast workshop tailored specifically to procurement professionals. During the invitation-only session, he will explore and examine some of marketing procurement’s key issues.
Attendees can look forward to an overview of return on investment tools both long- and short-term and brand strength tools through discussion, brand case studies and illustrated examples. Broadbent will also touch on the links between marketing spend, profitability, cash flow and...
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