unknown unknown
Feb 26, 2010

AME: Ogilvy's Tim Broadbent on marketing ROI for procurement

SHANGHAI - Tim Broadbent, global effectiveness director at Ogilvy & Mather, is presenting a breakfast workshop examining some of marketing procurement's key issues at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.

Speaking at the start of day two, Tim Broadbent will present a breakfast workshop tailored specifically to procurement professionals. During the invitation-only session, he will explore and examine some of marketing procurement’s key issues.

Attendees can look forward to an overview of return on investment tools both long- and short-term and brand strength tools through discussion, brand case studies and illustrated examples. Broadbent will also touch on the links between marketing spend, profitability, cash flow and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

WPP set to defend Disney media review in Asia despite declining elsewhere
1 hour ago

WPP set to defend Disney media review in Asia ...

Mindshare is expected to give up Fox account in Europe.

APAC regresses in nurturing women entrepreneurs: Research
6 hours ago

APAC regresses in nurturing women entrepreneurs: ...

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

Spikes Asia launches See It Be It programme
7 hours ago

Spikes Asia launches See It Be It programme

Renowned female career development platform makes Asia debut.

DOOH deals target Australia, SEA, India
7 hours ago

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.