Attendees can look forward to an overview of return on investment tools (both long- and short-term) and brand strength tools through discussion, brand case studies and illustrated examples. Broadbent will also touch on the links between marketing spend, profitability, cash flow and shareholder value.
Broadbent moved to Asia when he joined Ogilvy in 2006. He is the president of planning for Asia-Pacific and leads Ogilvy's effectiveness initiative globally.
Armed with a degree in philosophy and metaphysics, he started work in Beecham's market research department but rapidly switched to advertising account planning at BMP. Over the next 30 years he worked at several other London agencies, including WCRS and Saatchi & Saatchi. He also served as planning director and managing partner of Y&R and chief strategic officer of the Cordiant Group EMEA.
Broadbent is the only person to have won two Grand Prix at the IPA Effectiveness Awards. He is also a visiting professor of marketing at the University of the Arts in London and a fellow of the IPA. Broadbent, his wife and his hi-fi live in Beijing, China.
Click here for a list of the other speakers and their topics.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.