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Feb 26, 2010

AME: Ogilvy's Tim Broadbent on marketing ROI for procurement

SHANGHAI - Tim Broadbent, global effectiveness director at Ogilvy & Mather, is presenting a breakfast workshop examining some of marketing procurement's key issues at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.

Speaking at the start of day two, Tim Broadbent will present a breakfast workshop tailored specifically to procurement professionals. During the invitation-only session, he will explore and examine some of marketing procurement’s key issues.

Attendees can look forward to an overview of return on investment tools both long- and short-term and brand strength tools through discussion, brand case studies and illustrated examples. Broadbent will also touch on the links between marketing spend, profitability, cash flow and...

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