Campaign India Team
Mar 3, 2021

Amazon Prime Video apologises, edits 'objectionable' content from series in India

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

Amazon Prime Video apologises, edits 'objectionable' content from series in India

Amazon Prime Video has deleted or edited scenes from its original political-drama series Tandav and issued an apology after protests in India.

The protests arose over the content of the series, which drew complaints to police and even court cases against its makers and cast in Madhya Pradesh and Maharashtra in January. Those criticising the series, including lawmakers in India's ruling BJP (Bharatiya Janata Party), alleged the show depicted Hindu gods and goddesses in a derogatory manner and offended religious beliefs.

Amazon has now issued a statement saying it "deeply regrets that viewers considered certain scenes to be objectionable".

The statement added:

This was never our intention, and the scenes that were objected to were removed or edited when they were brought to our attention. We respect our viewers’ diverse beliefs and apologize unconditionally to anyone who felt hurt by these scenes. Our teams follow company content evaluation processes, which we acknowledge need to be constantly updated to better serve our audiences. We will continue to develop entertaining content with partners, while complying with the laws of India and respecting the diversity of culture and beliefs of our audiences.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

1 day ago

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

1 day ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.