Byravee Iyer
Nov 15, 2016

Aliza Knox on what’s next for Twitter

Here's how Twitter is building morale amid layoffs, according to APAC VP Aliza Knox.

Aliza Knox: Morale is strong and the platform has a solid focus.

Layoffs, high profile departures and an organisational restructureits fair to say that Twitter has had its share of drama over the past couple of months. While critics predict Twitter's demise, Aliza Knox, the company's APAC VP, is emphatic about its success across user numbers and revenue growth. 

In an exclusive interview with Campaign Asia-Pacific, Knox outlined what the changes mean for both Twitter and its advertisers. Here’s an edited transcript of...

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