Ranjani Raghupathi
May 10, 2017

Alcohol sector: Social-media trends and top content

Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.

Alcohol sector: Social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in alcoholic beverages sector during the period of 1 through 7 May.


Alcoholic beverage brands tend to post more content on Friday but seem to get the best engagement on Thursdays.

Top-performing Facebook content:

1. Sapporo Beer Asia
Engagement Score – 1,000

2. Guinness Indonesia
Engagement Score – 1,000

3. Carlsberg Malaysia
Engagement Score – 1,000

4. Signature India
Engagement Score – 1,000



With 84,431 Tweets published in the time period, Asahi posted the maximum content on Twitter.

Top-performing Twitter content:

5. Asahi Beer Japan
Engagement Score – 1,000

6. Chandon India
Engagement Score – 1,000

7. Kirin Beer
Engagement Score – 1,000



Top-performing Instagram content:

8. Ballantine's India
Engagement Score – 892

9. Sula Vineyards India
Engagement Score – 880


The right way to start your weekend! Thank you @ht48hours for this serene click! #Sula #SulaVineyards #FridayFeeling #UnWined

A post shared by Sula Vineyards (@sula_vineyards) on

10. The Macallan Hong Kong
Engagement Score – 868


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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