In coordination with its San Francisco and New York offices, AKQA Shanghai initially conceived a hypothetical awareness campaign aiming to help the Chinese see baby girls as precious.
To raise society’s perception of the value of females, the AKQA teams first tackled changing how Chinese women perceive themselves with a statement 'You are one of a kind', acknowledging every woman as a 'thinker, creator, gift, force, mother, daughter'. In the mock...
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