Babar Khan Javed
May 23, 2018

Adobe acquires ecommerce provider Magento

Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.

Source: Magento blog

By the end of August 2018, Adobe will finalise a $1.68 billion acquisition of Magento, a provider of ecommerce services.

According to Adobe, the acquisition allows Adobe to access Magento's developer community and leverage its customer base to reach companies at varying stages of their ecommerce evolution. The move seeks to close the loop around data, marketing, and commerce, and follows similar buys by SAP, Oracle, and Salesforce over recent years.

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