ADK, the Japan-based and Bain Capital-owned agency network, is stepping up its investments in the ADK Connect performance-marketing business it launched in January this year and further expanding its business outside of its home base. The company has renamed its Singapore unit from Asatsu-DK Singapore to ADK Connect Singapore and opened a new office in Indonesia.
As part of this move, ADK has appointed Takayuki Osaki as the new CEO of its Singapore and Malyasia offices as well as a newly announced Indonesia unit. Takeshi Nishio will be managing director and COO for the trio of offices, the company stated.
ADK didn't immediately announce who would run the new Indonesia operations.
Osaki, in the region, is best known for his stint as APAC head of marketing at Netflix and as Nike's marketing director. Most recently, he was senior vice president with Dazn Group, a British sports marketing firm.
"We have developed our digital-first capabilities, to meet the growing demands of clients seeking digital native solutions, meaning, real-time engagement and conversion," Osaki told Campaign Asia-Pacific. "The rebranding of ADK Connect as the key identifier for our regional business signals a deliberate acceleration in our focus and investment in the latest digital and adtech solutions. We believe this fresh approach with transparency and accountability, will address the increasing issue of ‘black box’ situations that brands face."
ADK will also sees the next frontier in connecting consumers' and brands with a direct-to-consumer concept to push consumer engagement, activation and delight.