Having the Winter Olympics, Chinese New Year and Valentine's Day all falling within the same week feels like a momentous, 'perfect storm' kind of happening. And speaking of "falling", that's what many advertisers and agencies are doing—all over themselves to get their latest work exploiting one of these big-ticket events noticed.
So without further ado, we're happy to present a royal rumble of advertising-bonanza events.
We've picked one challenger ad to fight for each holiday/event. You get to decide which one, in the immortal words of Iron Chef host Takeshi Kaga, "reigns supreme". Please note: Obviously, we have made no effort whatsoever to make this fair or scientific. That said, the winning brand/agency can feel free to tout their victory on cereal boxes and so on.
1. Representing Valentine's Day: 'Homecoming', from Jollibee and McCann Worldgroup Philippines
2. Representing Chinese/Lunar New Year: '"Pawsperpous" New Year', from AirAsia and Dentsu Aegis Network:
3. Representing the Olympics: 'Set winter on fire', from Tmall and Fred & Farid Shanghai.
By the way: We've been collecting Chinese New Year ads under a separate heading, and we've discussed the Olympics in some detail here and here. We haven't noticed a lot of Valentine's Day advertising, for some reason—and we even noted one brand that believes fatigue over the holiday could help sell chocolate.
Editor's Note: Our original posting of this article incorrectly credited the Jollibee commercial to Ripple 8. This has since been corrected.