Staff Reporters
Feb 13, 2018

Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day

We picked one competitor to represent each titan in an epic battle for ultimate advertising supremacy. Or something like that. Vote now!

Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day

Having the Winter Olympics, Chinese New Year and Valentine's Day all falling within the same week feels like a momentous, 'perfect storm' kind of happening. And speaking of "falling", that's what many advertisers and agencies are doing—all over themselves to get their latest work exploiting one of these big-ticket events noticed.

So without further ado, we're happy to present a royal rumble of advertising-bonanza events.

We've picked one challenger ad to fight for each holiday/event. You get to decide which one, in the immortal words of Iron Chef host Takeshi Kaga, "reigns supreme". Please note: Obviously, we have made no effort whatsoever to make this fair or scientific. That said, the winning brand/agency can feel free to tout their victory on cereal boxes and so on.

1. Representing Valentine's Day: 'Homecoming', from Jollibee and McCann Worldgroup Philippines

2. Representing Chinese/Lunar New Year: '"Pawsperpous" New Year', from AirAsia and Dentsu Aegis Network:

3. Representing the Olympics: 'Set winter on fire', from Tmall and Fred & Farid Shanghai.

VOTE NOW!

By the way: We've been collecting Chinese New Year ads under a separate heading, and we've discussed the Olympics in some detail here and here. We haven't noticed a lot of Valentine's Day advertising, for some reason—and we even noted one brand that believes fatigue over the holiday could help sell chocolate.

Editor's Note: Our original posting of this article incorrectly credited the Jollibee commercial to Ripple 8. This has since been corrected.

Related Articles

Just Published

14 minutes ago

Alibaba surges despite weak apparel sales for March ...

For Tmall's March quarter, sales slumps in major categories like apparel and accessories were offset by a rise in sales of daily necessities.

36 minutes ago

VPN installs in Hong Kong surge amid surveillance ...

Atlas VPN said spike in installs correlates with announcement of the proposed national security law.

48 minutes ago

Strategy agency Bold White Space launches with ...

Business is founded by former executives from Engine MHP and Studio Black Tomato.

15 hours ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.