Olivia Parker
Feb 9, 2018

Brands kick off game plans at PyeongChang Olympics

McDonald's, P&G, Coca-Cola and Omega share their strategies for converting consumers at the Winter Olympics.

An image from P&G's #LoveOverBias campaign for the PyeongChang Olympics

The PyeongChang Winter Olympics are finally here. The peace’-themed opening ceremony kicks off at 8 pm KST tonight, launching 19 days of skating, skiing, skeleton and more in two Olympic villages, where temperatures are currently hovering around the freezing mark.

For brands with sponsorship and partnership deals, both the stakes and the opportunites are high. PyeongChang will likely be the most connected’ Games ever held. Bloomberg’s Innovation Index ranked South Korea the most...

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