Staff Reporters
Feb 15, 2018

Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

So here it is, the final Ad Smackdown of this series. No no, put those violins away. Hold back those tears. Console yourself by looking back at the first and second rounds, before getting stuck into this humdinger of a finale. 

You know the drill by now: we've chosen one worthy competitor to represent each of the big holidays and events happening this week, and you get to choose the winner. In these critical, uncertain times, we know how powerful our votes are, and that we should take part in our society to make change. 

So, with your hearts swelling, turn your attention to the latest contestants. There is only one title, there can only be one champion that takes home the adulation and conclusive recognition that their ad is the best... well, sort of conclusive. 

1. Representing Valentine's Day: 'The Bachelorette (SG Edition)', for Shoppee  

2. Representing Chinese/Lunar New Year: 'The Coming Together', for Tengana Nasional Berhad by Society and Ansible

3. Representing the Olympics: 'To the Greatness of Small', for Alibaba by Proximity China & BBDO China

Source:
Campaign Asia

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