Ilyse Liffreing
Jun 24, 2016

A sexist ad just won a Bronze Lion at Cannes, and people are pissed

On Twitter, critics say the Bayer ad condones the nonconsensual filming of sex.

Twitter is blowing up with criticism toward an ad that won a Bronze Lion at Cannes Lions International Festival of Creativity on Thursday.

Don’t worry babe, I’m not filming this, is the tagline for an ad created by Brazilian agency AlmapBBDO for Bayer aspirin. The type is in all caps in the middle of the bare, gray ad, otherwise only showing minuscule images of the Aspirina and CafiAspirina products. Many observers took to...

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