Staff Reporters
Mar 21, 2023

9 questions with accomplished APAC CMOs in Campaign's latest series

Conversations with the region's most dynamic CMOs, but with a difference.

9 questions with accomplished APAC CMOs in Campaign's latest series

The CMO's MO is not your typical CMO interview. For starters, it isn’t boring, lazy or plain corporate speak. We chat up with the who’s who of APAC’s leading marketers, keep the tone conversational, crisp and throw in questions which allow leaders to shine a light on their plans, passions projects and personality for the year ahead.

This works for two reasons. One, our readers get valuable insights from dynamic leaders we feature and second, it’s natural for the CMOs to want to talk about things they do best. Our mix of questions puts the marketer in their sweet spot, and it reflects in the flow of the conversation that follows.

We pose a set of 15 questions of which the CMO must choose to answer nine in one to 150 words. Why nine, you may ask? Well, some questions get sharper answers than others, it’s just hard to predict beforehand which will sit better. So that explains the choice. Also, if you’ve read about Nikola Tesla, the tech-forward American futurist who dabbled in clean energy in the 1890s, you would know his philosophy on number 9.

“9 is considered as an enlightened, transformation and an ending number. If you only knew the magnificence of the 3, 6 or 9, then you would have the key to the universe."

While not aiming for the ultimate hidden codes of the Universe, we know features with odd number items perform better, engage the audience more and these days it all boils down to metrics: digital content or the CMO talk.

If we've tickled your interest and you’re keen on getting featured, contact the team:

[email protected]
[email protected]
[email protected]

Related Articles

Just Published

5 hours ago

Jacquelyn Baker named CEO of Omnicom Commerce Group

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

6 hours ago

Climate activists stage anti-greenwash protest ...

A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.

6 hours ago

Ad agencies and marketers fear hybrid working ...

A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.

6 hours ago

‘They just want to bleed us dry’: Streamers ...

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.