the cmos mo

Apr 2, 2024

The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit

Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.

Feb 27, 2024

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Feb 14, 2024

The CMO's MO: 'You cannot take loyalty for granted' says Unilever International's Nitin Agarwal

Amidst heightened consumer polarisation, where traditional discount strategies are losing their edge, Unilever International’s CMO Nitin Agarwal has a plan for growth. The key? A dynamic, impact-driven approach that boldly challenges the status quo.

Dec 20, 2023

The secrets of a sticky brand: 3M’s CMO on her MO in challenging times

Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.

Oct 27, 2023

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales

Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.

Oct 9, 2023

The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'

As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.