the cmos mo
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The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
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The CMO's MO: Gaurav Kathpalia on the evolution of Amazon Prime
An avid mountaineer, Amazon's marketing lead for Singapore is looking at new ways to engage consumers who are increasingly integrating online with offline during their shopping journeys.
The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India
Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.
The CMO's MO: Through the clouds and into silver linings with Bo Sun
CMOs who can't adapt and be flexible will be left behind, and other insights on navigating the post-pandemic travel landscape with Trip.com's marketing leader Bo Sun.
The CMO's MO: Astrud Burgess' disruptive and innovative work at ANZ Bank
Astrud Burgess on why she's committed to innovation, heritage and supporting women in sport.
The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.
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