Olivia Parker
Jun 19, 2018

75% of execs see ads appearing beside undesirable content

Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.

Two thirds of those surveyed said they thought their news consumption would continue to grow

A new Reuters survey exploring news consumption patterns, social media and brand perceptions, finds that two thirds of executives think brands are fully liable for where their advertising appears  and that 77% think that advertising next to unsavoury or objectionable content damages their perception of a brand.

Three-quarters claim to have seen brands advertising against such undesirable content, found the Tomorrow’s News 2018 survey, which was conducted by Synergy Research Consulting and polled...

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