Claire Webber
Apr 12, 2019

5 CX lessons brands can take from Fortnite

If you're asking how to get and keep paying customers, you may want to ask, 'What would Fortnite do?'.

(Source: Epic Games)

Even if you’re not a gamer, chances are you’re aware of the global phenomenon that is Fortnite. But as the game makes the transition from at home hobby to global culture brand, there’s a fascinating story to be told about Fortnite from a marketing and customer-experience perspective, which explains why it has captured the attention and hearts of its audience in under two years.

Since Fortnite’s launch in July 2017, the growth of the Epic...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2019 APAC Effie winners
Premium
46 minutes ago

2019 APAC Effie winners

Ogilvy dominated the 2019 edition of the awards, held last night in Singapore. See the full list of winners here.

Premium
LG Electronics calling global media pitch
Premium
3 hours ago

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

Premium
A toilet-seat drama sells life insurance
Premium
17 hours ago

A toilet-seat drama sells life insurance

'True care' for NTUC Income by BBH Singapore.

Premium
Media OutReach to measure press release pick-up rates
Premium
21 hours ago

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.