Staff Reporters
Nov 10, 2021

40 Under 40 2021: Agha Zohaib, Mindshare

From a shy lad from a small town in Pakistan to leading one of the world’s largest media agencies in his home market, Zohaib never ceases to defy expectations and continues to disrupt industry standards.

40 Under 40 2021: Agha Zohaib, Mindshare
Proven performers with plentiful potential in the APAC marcomms industry

Agha Zohaib

Managing director

Hailing from a small town, little did anyone know that the shy lad who stuttered and had severe stagefright would grow up to become a frontrunner in the APAC media space. Starting off as a media planner for Mindshare Pakistan in 2006, Agha Zohaib has worked his way up to managing director through various roles at Mindshare and stints in Malaysia for Havas and Zenith Media.

With Zohaib at the helm, Mindshare Pakistan has been recognised in the Campaign Asia-Pacific Agency of the Year Awards with gold awards in two successive years (2018 and 2019). From day one, Zohaib’s objective has been clear: to make Mindshare Pakistan a true leader in every sense of the word. It was due to his future-ready approach that Mindshare embarked on a journey of transformation across various ambits like automation, gender equality, employee wellbeing, ecommerce, adaptive work approaches and recalibration of growth drivers.

At the height of COVID-19, two-thirds of Mindshare resources were impacted. Instead of letting COVID get the best of him, Zohaib took a proactive approach because he knew that a lot of people depended upon him. When he was needed, he didn’t shy away and operated in the capacity of an account director for a good eight months on key clients.

Zohaib has developed various best-in-class tools that have enabled 70% operation automation such as, Minstein (an automated planning system), M Budge (an AI tool for budget estimations), RPA (an automated release tool) and Nexus (a business suite for automated reporting), many of which became case studies across APAC. His proactive style and unique approach to problem-solving have also earned him a place in Mindshare’s  Global Data Council.

As a leader he is a firm believer in promoting diverse talent and empowering women in the workplace. It is because of his constant mentorship that the number of women has grown in the ranks. This concentration of female talent is not only a powerhouse within local corridors but has been regionally recognised as well with Young Achiever awards in the Agency of the Year Awards.

Proven performers with plentiful potential in the APAC marcomms industry


Campaign Asia

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

2 days ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

2 days ago

Tech On Me: What Disney's leak tells us about ...

This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.