Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Signs of Love' by TBWA Melbourne and Revolver/Will O’Rourke

ANZ sent signs of LGBTIQ+ support across Australia.

2019 Cannes contenders: 'Signs of Love' by TBWA Melbourne and Revolver/Will O’Rourke
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Oxford St Love
Agency: TBWA Melbourne and Revolver/Will O’Rourke
Client: ANZ 

Nominated by:

Rob Belgiovane, group chief creative officer, BWM Dentsu:

The LGBTIQ + community has been supported by one of Australia’s Major 4 Banks, namely the ANZ for quite a few years. The Mardi Gras parade makes it’s way through Sydney city’s Oxford St where the LGBTIQ+ community can celebrate their diversity but in many other parts of Australia red necks abound creating fear and loathing for this celebration. So one of Australia’s largest Banks decided that every Oxford St in Australia should join the celebration with unique installations to bring the party and inclusiveness to every corner of the country. It would take a very mean spirited judge to not nudge this through to a win.

Sachiko Nishihashi, managing director, ECD, Dentsu:

The concept itself as well their ability to realize such activation on all Oxford Streets throughout the country is just amazing. The enthusiasm of ANZ BANK attempting to extend equalfuture beyond the confines of a single festival in Sydney as broadly as possible is truly tangible. Owing to this effort, Sydney's iconic street sign took on a whole new, exceptionally beautiful look.

Related Articles

Just Published

9 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

13 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

13 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

13 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.